Bloody Mary Morning

Designing for Austin PBS's annual, unofficial SXSW music event.

Scope

Event Poster | Signage | Social | Web | Video & Motion Design

Tools

Illustrator | Photoshop | Procreate | InDesign | After Effects

Industry

Events

After years of sending design out of house for one of Austin PBS's largest events of the year, I was asked to create the 10'x14' scrim, screen printed poster, web and social graphics, sponsor recognition videos, and more.

I designed a bright, adaptable visual identity and a character that incorporates a legacy image for Bloody Mary Morning: the bloodshot eye. Social, web, and email promotion with my imagery attracted nearly 10k RSVPs.

Photo Credit: David Brendan Hall. Poster screen printed by Industry Print Shop.